Adjust sport drinks consumption patterns
To raise awareness of Powerade and encourage correct use of the brand, we targeted target audience at World Class gyms via opinion leaders – professional instructors who conduct group classes. Having trained more than 200 instructors, the brand gave them the opportunity to run their classes with Powerade – participants receive a sports drink from the trainer at the start of the class and drink it throughout. This is how the consumer is introduced to the drink – under the guidance of a professional, with an educational element at the correct moment.
Результат Happy End
29 clubs, 220 trainers trained, 5,790 samples