• 01

    Задача Mission

    PR; engagement of celebrities; rehearsal of participants; administration, technical support and coordination of the event’s locations; logistics.

  • 02

    Решение Solution

    We picked and prepared the most skillful readers from all around the world who joined the broadcast together with celebrated Russian actors, film directors, athletes, bloggers and public figures. Our IT team provided technical supply and support of 20 locations during the whole marathon, which allowed to hold such a massive broadcast without a single interruption even in most remote cities of Russian Far North.

  • 03

    Результат Happy End

    36 hours of uninterrupted broadcast; 725 participants from 22 cities worldwide, including 400 celebrities; 3 000 000+ views of live broadcast; 500+ publications in media; 20 000 subscribers and 4 300 000 views of project’s Google+ page.