• 01

    Задача Mission

    Organisation of each stage of the World Cup tour around Russia.

  • 02

    Решение Solution

    Action's event team resolved a huge number of challenges they faced during this ambitious tour. How to transport the cup around Russia? Approvals from the authorities and official documentation were needed for events held in a large number of cities. Advertising production and logistics were managed, along with venue set-up and entertainment programmes. All the while, security was a priority, along with the technical requirements of such an ambitious event. At each location, Action had a team of more than 100 people running the event.

  • 03

    Результат Happy End

    12,000 people came to the event. Football fans were entertained with a variety of activities and games: a unique 3D film about football, a performance by hip-hop band K'NAAN and other famous artists. There was a football party in two cities – Moscow and Saint Petersburg.
    12 тысяч человек пришли на праздник футбола. Фанатов ждал целый город футбольных развлечений и игр: уникальный 3D-фильм о футболе, выступление западной хип-хоп звезды K’NAAN и других известных артистов. Футбольный праздник прошел в двух городах – Москве и Санкт-Петербурге.