Trade Marketing (or customer marketing) is a discipline of marketing that focuses on increasing sales through the distribution chain that connects all links in the producer-consumer pipeline: distributors, retail stores, sales teams.
Otherwise speaking, trade marketing is a set of marketing efforts aimed at impacting intermediate consumers: wholesale and retail vendors by encouraging them to promote the product in the distribution chain. Successful trade marketing solutions may motivate in-store personnel to place your product in such a way that it becomes more noticeable for customers, raising customer awareness.
We provide our clients with a full range of trade marketing services, such as: production, placement and installation of POS materials, campaigns for distribution chain actors, incentive and loyalty programmes, merchandising and corporate events.
Our agency can be well trusted with any challenge. Action is the leader in marketing services in Russia – confirmed by official RAMS researches (RAMS – Russian Association of Marketing Services).