BARNI: LAUNCH A ROCKET INTO SPACE

According to researchers, the lack of emotional bond between Barni and mothers—the target audience—was the main barrier to brand growth. Only a project of cosmic significance could have reversed the situation within a short time and helped the brand to surge to the top of the market. In honour of the 55th anniversary of the first man in space, Barni the Bear assembled a Star Crew of five children who launched a real rocket into space from the Baikonur Cosmodrome. We shared this first-of-its-kind event with millions of people, strengthening brand affinity and driving sales.

Awards