KAM: SHARED MERCHANDISING PROGRAM

Action was one of the initiators of the shared merchandising concept in the Russian market, introducing the principle of merchandisers working full-time in fixed outlets, servicing multiple brand owners. The program enables clients to reduce costs by saving time spent by merchandisers on travelling between outlets and allows them to optimise paid working hours. By using our online system Action Cloud, clients can successfully manage their projects, monitor all stages of project implementation and automate data processing. The project covers over 8,000 retail outlets in more than 250 cities of Russia.