LEXUS DOME

Lexus Dome was a ground-breaking brand space that lived and breathed for 12 months in the heart of Moscow City. A multifunctional space designed to bring visitors closer to the emotional, philosophical and technological aspects of the Lexus brand. The innovative architectural design concept of Lexus Dome took the guests on a personal journey with interactive routes adjusted to preferences and mood of each guest. Lexus Dome became the brand's media centre and host to a curated calendar of cultural events throughout the year.

Awards