THE FIFA WORLD CUP™ TROPHY TOUR BY COCA COLA

How to stimulate business growth and build trust among key target audiences with a single project? Ten months before the 2018 FIFA World Cup™ in Russia, the trophy tour allowed one-in-three people across the country an opportunity to see the original World Cup Trophy first-hand and get primed for the tournament. The President of Russia, 20 heads of country's regions, over 700,000 consumers, key clients and more than 9,000 employees of the Coca-Cola system in Russia joined the activities of the trophy journey running for 123 days.