Trade & Retail Audits

Since the launch of the direction in 2021, the team has accumulated vast expertise in the mechanics of assessing the effectiveness of incentive programs, audit of representation, time measurements, price monitoring, "mystery shopper" online and offline.

Active programs for Categories: FMCG food & non-food, DIY, Pharma, Beauty.

Program coverage: all of Russia and the CIS countries

Program scale: about 10,000 visits monthly.

Staff: the Agency's active database of candidates and internal training systems allows to recruit employees of different profiles and promptly include personnel in field implementation. The average employee onboarding period is up to 2 weeks.

Reporting options: Agency's own online system / analytical reports / presentation with results and recomendations. Thanks to the team of trained checkers, each retail outlet data undergoes 2 levels of verification.